Patronage & Museums

Museums preserve the memory of techniques, materials and forms. Through our projects, we foster links between businesses and cultural institutions to support the preservation of heritage and the passing on of craftsmanship. We support our clients in developing meaningful patronage and sponsorship initiatives: identifying suitable institutions, contributing to the preservation of cultural heritage and forging lasting links with the cultural sector. Indeed, we assisted Ford Models Paris in structuring its sponsorship programme with the Palais Galliera and supporting the exhibition Fashion in the 18th Century: A Fantasised Heritage. Among the restored pieces is a dress comprising a camisole and a skirt, dating from the 1790s. Establishing a sponsorship policy requires strategic vision, close dialogue with institutions and a high standard of execution – all of which IDA ensures. Committed to creativity and heritage, Ford Models Paris has chosen to celebrate fashion as a living art form by supporting the Palais Galliera.